Tier 2, 3 Colleges See 7% Jump in Campus Placements in 2023: GetWork Survey

A recent study by GetWork reveals a 7% year-on-year upswing in campus placements, escalating from 11,310 to 12,050 at Tier 2 and 3 Indian colleges. This comprehensive analysis delved into hiring trends, encompassing 262 colleges, 730 employers, and a student pool of 1,90,482 from January to November 2022 and 2023.

Industries and Job Roles in Focus

The report earmarked Banking Finance Securities and Insurance (BFSI) as the dominant industry for job openings in 2023, trailed by Healthcare, Manufacturing, Pharmaceuticals, and Retail. In-demand roles included Business Development Executive, Data Analyst, Customer Service Executive, and Digital Marketing Intern. Nonetheless, startup job offers witnessed a decline in these college tiers this year.

Transformative Trends in Recruitment

The year 2023 witnessed substantial shifts in recruitment dynamics, characterized by heightened employee turnover rates and the integration of advanced technologies like GenAI, as stated by the HR tech platform.

Insights from GetWork CEO on Placement Surge

Rahul Veerwal, CEO of GetWork, attributed the surge in placements to the vast talent pool in Tier 2 and 3 colleges. He highlighted the evolving hiring strategies of corporates and the utilization of advanced Data Analytics to match talent with precise opportunities, fostering a ready pipeline for enterprise clients.

2024 Projections: Sectors and Emerging Roles

Veerwal anticipates BFSI and Healthcare to emerge as the fastest-growing sectors in 2024, with EMPI sectors (Engineering, Manufacturing, Process, and Infrastructure) poised for remarkable expansion. Accelerated recruitment is expected in domains like automobile, manufacturing, Oil and Gas, and Infrastructure. Additionally, roles such as Artificial Intelligence and Machine Learning Engineer, Digital Marketer, Healthcare Professional, and Human Resource Manager are set to dominate the job market.