IIT Delhi Launches Digital Marketing Certificate Programme: Eligibility, Fees, and More
Digital Marketing is a thriving industry with immense opportunities waiting to be explored. Recognizing the growing interest and demand in this field, Indian Institute of Technology (IIT) Delhi, a prestigious educational institution, offers a Certificate Programme in Digital Marketing. This programme caters to individuals seeking to enhance their knowledge and skills in the dynamic world of digital marketing.
Digital Marketing is a thriving industry with immense opportunities waiting to be explored. Recognizing the growing interest and demand in this field, Indian Institute of Technology (IIT) Delhi, a prestigious educational institution, offers a Certificate Programme in Digital Marketing. This programme caters to individuals seeking to enhance their knowledge and skills in the dynamic world of digital marketing.
Programme Overview: The Certificate Programme in Digital Marketing by IIT Delhi commenced in 2021 and provides a comprehensive curriculum tailored for fresh graduates, final-year students, early professionals, marketing managers, consultants, business owners, and young entrepreneurs. Through this online course, participants can gain insights into the latest digital marketing techniques and strategies to excel in the online business landscape.
Key Details:
- Duration: Six months
- Class Schedule: Online classes conducted twice a week on Saturdays and Sundays
- Course Fee: Rs 65,000
Enrollment Process: Interested candidates can apply online by downloading the digital form from iitd@eruditus.com. The programme is open to individuals eager to leverage their understanding of digital marketing to propel their careers or businesses to greater heights.
Curriculum Highlights: The Certificate Programme covers a wide range of topics essential for mastering digital marketing, including:
- Digital Marketing Fundamentals
- Traditional Marketing vs Digital Marketing
- Website Planning and Development
- Email Marketing
- Advertising Strategies
- Google Analytics
- Facebook Ads
- LinkedIn Marketing
- Brand Value and Equity
- Analyzing and Monitoring Campaigns
- Social Media Management
- Digital Identity and Branding
- Introduction to SEO and Best Practices
Programme Delivery: All lectures are conducted online, providing participants with flexibility and convenience. Students gain access to recorded videos featuring real-world case studies and insights from esteemed faculties at IIT Delhi.