Rising Demand for Programmatic Advertising Associates in Delhi: Career Outlook 2026

The latest 'Career Outlook Report' by TeamLease EdTech highlights the growing demand for freshers in digital marketing, particularly for the role of 'Programmatic Advertising Associate' in Delhi. With a 50% hiring intent from employers, this position is leading the job market for new graduates. The report also reveals significant opportunities in other cities and roles, indicating a positive trend in hiring across various sectors. As companies prioritize practical skills over academic qualifications, freshers are encouraged to enhance their technical expertise to meet market demands. Read on to explore the full insights from the report.

By Ambika Singh Oct 24, 2026, 20:36 IST

Emerging Job Trends for Freshers in Delhi

The 'Career Outlook Report' for the latter half of 2026, published by TeamLease EdTech, identifies the position of 'Programmatic Advertising Associate' as the top choice for new graduates in Delhi.

With the festive season in full swing, numerous job openings have arisen for freshers eager to kickstart their careers in digital marketing and advertising. Companies are keen to onboard young professionals to enhance their product promotions, attract new clientele, and implement data-driven strategies.

According to the findings from TeamLease EdTech, the 'Programmatic Advertising Associate' role stands out as the most desired position for freshers in Delhi, with a notable 50% of employers in the digital and advertising sectors indicating plans to hire for this role.

The report also reveals a robust demand for various entry-level positions across multiple cities. Delhi leads with a 50% hiring intent for 'Programmatic Advertising Associate', a role dedicated to the automated purchasing and placement of online ads. This position is also in high demand in Pune (48%) and Nagpur (43%).

In addition, Mumbai tops the list for 'Digital Marketing Executive' roles, boasting a 48% hiring intent. Delhi follows closely with a 45% intent for this position, while Coimbatore records a 41% intent. Other notable roles include a 44% hiring intent for 'Customer Insights Analyst' in Gurugram and a 35% intent for 'Marketing Automation Associate' in Bengaluru.

This report is based on a survey conducted with 1,097 employers nationwide. Overall, the intent to hire freshers has increased from 73% in the first half of the year to 75%.

The e-commerce, tech, startup, and retail sectors are leading the charge, each showing a 93% hiring intent. Bengaluru ranks highest nationally with an 89% intent to recruit freshers. Meanwhile, the marketing and advertising sector reflects a 59% intent to hire freshers, although this marks a slight decline of three percent from earlier in the year, indicating a consistent demand for specialized skills.

The report emphasizes that companies are shifting their focus from merely academic qualifications to candidates who possess practical technical skills.