Piyush Pandey: A Pioneer in Indian Advertising Passes Away at 70

Piyush Pandey, a monumental figure in Indian advertising, has passed away at the age of 70. Known for his iconic campaigns that resonated with the Indian populace, he transformed the advertising landscape over four decades. His work not only sold products but also told compelling stories that reflected the essence of Indian culture. From his humble beginnings as a tea taster to becoming the Chief Creative Officer at Ogilvy, Pandey's journey is a testament to creativity and simplicity. His legacy will continue to inspire future generations in the advertising industry.

By Ambika Singh Oct 25, 2025, 10:03 IST

A Tribute to Piyush Pandey

New Delhi: The advertising industry has lost a visionary with the passing of Piyush Pandey, who breathed his last on October 24 at the age of 70. Over a remarkable career spanning more than four decades, he transformed Indian advertising, crafting campaigns that resonated deeply with people's emotions and thoughts.

The Storytelling Genius of Piyush Pandey

Piyush Pandey's advertisements were not merely about selling products; they narrated compelling stories. Iconic campaigns like Cadbury's 'Kuchh Khaas Hai', Fevicol's 'Mazboot Jod', and Asian Paints' 'Har Ghar Kuchh Kehta Hai' became synonymous with his creative vision. He infused Indian culture, language, and humor into the very essence of advertising.

Career Beginnings

After completing his MA from Delhi University, Piyush began his career as a tea taster for a tea company. In 1982, he joined the advertising agency Ogilvy as a client service executive. His simplicity, originality, and mastery of language propelled him to the top, eventually becoming the Chief Creative Officer of the agency.

Roots of His Creative Thinking

Born in Jaipur to parents who were both Hindi literature teachers, Piyush grew up in an environment rich in literature. His early exposure to pure Hindi, storytelling, and dialogues became integral to his personality, allowing his advertisements to reflect the common man's language and sentiments.

Transforming Indian Advertising

At a time when Indian advertising was heavily influenced by Western styles, Piyush gave voice to the language of the masses. He wove the simplicity, rural life, and emotions of India into his advertising narratives. His memorable slogans like 'Kuchh Khaas Hai', 'Mazboot Jod', and 'Har Ghar Kuchh Kehta Hai' continue to resonate with audiences.

Connection with Cinema

Piyush Pandey's talents extended beyond advertising. He acted in Shoojit Sircar's film 'Madras Cafe' and co-wrote the screenplay for 'Bhopal Express' with his brother Prasoon Pandey. His creativity earned him recognition in the film industry as well.

The Essence of Indian Advertising

Piyush Pandey demonstrated that the essence of creativity lies in simplicity. His advertisements were infused with the fragrance, dialect, and emotions of India. He showed that advertising could touch societal sentiments and inspire change.

A Legacy Remembered

The advertising world mourns the loss of Piyush Pandey, who passed away at the age of 70. After earning his MA from Delhi University, he began his career at Ogilvy and redefined the landscape of Indian advertising.